13.Marketing: the importance to a company of offering its products on the world-wide web

14.Staff Training: how to evaluate the effectiveness of company training programmes

15.Company Growth: how to decide when it is the right time for a business to expand

16.Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture

17.Recruitment: how to ensure that the best candidate for a post is selected

18.Information Management: how to analyse and make effective use of information

19.Sales: the importance of brand image in ensuring that products or services sell well

20.Technology: the importance to a company of keeping up-to-date with internet developments

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21.Quality Control: how to ensure that a company consistently maintains quality control standards

22.Product Promotion: how to make effective use of the media when promoting a new product or service

23.Product Management: the importance of teamwork for the effective management of projects

24.Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany

[BEC剑桥商务英语备考推荐]

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主讲老师:沈昂,洪薇薇,陈文笠,范广军,Noman Wu

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